Short-form Video Content | Music shop

The project involves creating short-form educational videos for Instagram and TikTok for a music shop that imports vintage instruments to Ukraine. Since the local market has limited exposure to vintage guitar culture, the goal is not only to promote products but to build curiosity and cultural awareness around them.

By connecting instruments with stories, musicians, and historical moments, the content aims to position the shop as both a retailer and a cultural reference point.

I manage the full production process, including research, scripting, recording, and editing. Each video focused on a specific theme—such as the “lawsuit era” of Japanese guitar copies, unique design features, or notable musicians associated with particular instruments.

The storytelling format makes niche historical topics accessible in short-form video while keeping a calm, trustworthy tone. Instead of fast, attention-grabbing editing typical of social media, the videos rely on clear narration and measured pacing.

*all videos are made in Ukrainian

A video connecting the 2010s psychedelic rock revival to the vintage guitars behind it (King Gizzard, Osees, Tame Impala). It turns music history into a natural reason to be interested in vintage instruments, and it ends with a soft call to action for the shop.

A video introducing the Sevena, a seven-necked instrument built for Boredoms' Yamantaka Eye. It takes an unusual, little-known topic and explains it clearly, which grabs attention and invites viewers to share their own examples in the comments.

A video telling the story behind "Rocket 88", where a damaged amp led to one of the first recorded uses of guitar distortion. It's a story-driven piece that explains why a guitar sounds the way it does, which builds the brand's credibility as a source of real instrument knowledge.

A video explaining what relic guitars are, how Fender Custom Shop turned artificial aging into an official product line, and how that differs from authentic vintage instruments. It's an opinion-led piece that invites discussion ("worth it or not?") while positioning the shop as a trusted source for genuine vintage guitars.