EDGE LONDON COMPLETE BRANDING

Siddhant Saxena

Brand Designer
Web Designer
Web Developer
Figma
Scope of Work:
Edge London, a groundbreaking sustainable construction and design showroom in the heart of London, sought my expertise to establish a compelling brand identity and develop a user-friendly website that would showcase their innovative approach to eco-friendly construction and design solutions.
Key Accomplishments:
Branding Strategy: I worked closely with Edge London to define their brand identity. This involved creating a brand strategy that aligned with their values of sustainability, innovation, and elegance. We developed a unique brand name, logo, color palette, and visual elements that embodied their mission.
Logo Design: I designed a distinctive and memorable logo that incorporated elements representing sustainable construction, the urban environment, and the sophistication of London. The logo served as the cornerstone of the brand identity.
Website Design: I crafted a bespoke website that not only reflected the brand's values but also provided an immersive experience for visitors. The website featured a clean and intuitive design, ensuring easy navigation and accessibility.
Responsive Design: Recognizing the importance of reaching a diverse audience, I ensured that the website was fully responsive, offering an optimal user experience on all devices, including desktops, tablets, and smartphones.
Content Creation: To effectively convey Edge London's sustainable construction and design expertise, I curated and organized compelling content. This included detailed descriptions of their services, projects, and eco-friendly practices, as well as captivating imagery.
Portfolio Showcase: I developed an engaging portfolio section that showcased Edge London's past projects, highlighting their commitment to sustainable construction and innovative design solutions.
Contact and Inquiry Forms: To encourage interaction and inquiries from potential clients and partners, I integrated user-friendly contact forms throughout the website.
Performance Optimization: The website's performance was optimized to ensure swift loading times and a smooth user experience. This included implementing caching, image optimization, and other speed-enhancing techniques.
SEO Implementation: To enhance the website's visibility in search engines, I incorporated on-page SEO best practices. This included optimizing meta tags, headers, and ensuring keyword-rich content.
Results:
The branding and website design project for Edge London successfully captured the essence of their sustainable construction and design showroom. The brand identity and website have become powerful tools in conveying their commitment to eco-friendly practices and attracting environmentally-conscious clients and partners.
The project exemplifies my dedication to creating visually striking and functional designs that resonate with a brand's core values and objectives, ultimately helping them make a meaningful impact in their industry. Edge London now stands out as a leader in sustainable construction and design in London.
Partner With Siddhant
View Services

More Projects by Siddhant