Portfolio Project: Logo Concept & Design for ZeroIn Optics

For ZeroIn Optics, I designed a unique and memorable logo that captures the essence of their brand, ensuring it stands out and effectively communicates their identity to the target audience.

• Initial Consultation: Conducted a meeting to understand ZeroIn Optics's brand, goals, and vision, gathering key information about their target audience and brand personality.

• Research & Brainstorming: Performed market research and brainstormed ideas, creating mood boards and sketches to explore different concepts.

• Concept Development: Developed initial logo concepts based on research, presented them for client feedback and refinement.

• Revisions & Refinements: Collaborated with ZeroIn Optics to refine the chosen concept, incorporating their feedback to align with their vision and brand identity.

• Final Design & Approval: Presented the finalized logo for approval, ensuring it was versatile and adaptable for various applications.

• Delivery of Assets: Delivered all necessary files and formats, including vector and raster versions, for use across different platforms and mediums.