I designed and developed a conversion-focused personal brand website for Maggie Edwards, a UK-based transformational and performance coach. The goal was to clearly communicate her expertise, showcase her coaching services, and guide visitors toward booking consultations and joining her email list. I structured the site with clear messaging, strong calls to action, and social proof to build trust and position her as an authority, while ensuring the website is fully responsive, easy to navigate, and optimized to turn visitors into qualified leads.