The 'Why it Matters' campaign, crafted for the Bermuda Hospital Charitable Trust (BHCT), addresses the pivotal mission of doubling the size of King Edward's Hospital—the largest public capital campaign in Bermuda's history. Tasked with engaging public support, our approach focused on personalization through patient testimonials, portraits, and health statistics. With the hospital being the sole medical facility within 700 miles, this patient-centric concept aimed to illustrate how the upgrades would significantly enhance the quality of healthcare for every Bermudian, transforming a national endeavor into a personalized commitment to improved well-being.