Buf - Website Design & Illustration

Portfolio project

Buf Technologies is a SaaS company based out of Toronto, Canada.

Their existing website failed to explain the technical concepts within their product. The website lacked any identity and failed to attract developers and customers to use their products.

My Role

Redesign the website to make it easier to engage with all the complex content. The goal was to make it easier to update the content and the structure of the site as needed.

Explain the extremely complex technical concepts with use of easy to understand and attarctive imagery across the site. I worked with stakeholders across the company to ensure the right meaning was captured for each section and the concepts were conveyed in the best manner.