
Overview
Tales of Khayaal is a Muslim fantasy novel — written with heart, rooted in faith, and imagined for this moment by Rehan Khan and Peter Gould.
Co-creators @petergouldart and @rehankhanauthor @talesofkhayaal are drawn by the metaphysical act of khayaal, a form of spiritual imagination within the Islamic tradition.
Over several years, their shared vision was developed into a crafted universe full of unique lore, layered stories and adventures with memorable characters exploring timely themes.
The creative development process has involved contributions from a gifted global team of inspiring artists, creatives and designers, supported by @gouldstudio and a community of like-hearted friends and fans.
Tales of Khayaal has a long-term mission to inspire millions of hearts with virtue-based storytelling as a wholesome, globally-loved creative brand through a book series, comics, films and video games, God-willing.
My Role: Web Design & Development
Timeline: 3 Weeks (September 2025)
Reading Circles
Tales of Khayaal also launched a Reading Circle, to foster the love of reading in your community, with Tales of Khayaal Reading Circles. Learn together, share and rediscover the joy of wholesome fiction.

Launched Reading Circles for Tales of Khayaal
Results
With a focus on visual storytelling and launch strategy, I contributed to designing and developing a compelling digital presence that helped propel the book to top-seller status in Ingram Spark's Fantasy - Action & Adventure category, competing against over 100,000 global titles and reaching readers worldwide.

Top-seller status of 100k+ in Ingram Spark's Fantasy - Action & Adventure category

Behind the scenes of bringing Tales of Khayaal website to Life!

Explore the Lore of Ikleel and pick an aphorism card!

Key Takeaways
Working on this website allowed me to explore my own khayaal (Imagination) that reflects the world-building of the story, and I personally had fun reading the book as well!
Special thanks to Peter Gould and Rehan Khan for trusting me with the website redesign. Light and Kha! 💛
0 likes · 41 views · Jan 11, 2026
Designed and developed a website for Tales of Khayaal, boosting the book's visibility and sales.
Timeline
Sep 9, 2025 - Sep 30, 2025