When the COVID-19 pandemic disrupted in-person learning, my mom, an Elementary School Teacher of over 25 years, launched PFP Learning Coach, a reading literacy tutoring business, to empower students of all backgrounds to gain important reading and writing skills at an affordable rate and in the safety of their homes.

As a new Designer (and a great daughter), I used this opportunity to gain some much-needed design and research skills by leading the end-to-end brand strategy and web design, resulting in a responsive landing page and a 30% increase in student sign-ups.

Self-led

Nov 2020

Web Design, Brand Strategy, Marketing

Web Designer, Brand Strategist