Role: Video Editor, Content Creator, Researcher, and Strategist

Overview: I spearheaded the TikTok content strategy for a forward-thinking customer support and success company, transforming their social media presence into a hub for engaging, value-driven content.

Content Creation & Strategy: Developed and executed a comprehensive TikTok strategy aligned with the company’s brand voice and style guide, focusing on customer success insights and engaging storytelling.

Account Management: Managed the TikTok account, maintaining a consistent posting schedule of 3–4 videos per week to ensure steady audience engagement and growth.

Scriptwriting: Wrote engaging scripts for educational and entertaining TikToks, making complex customer support topics relatable and easy to digest.

Editing: Edited all video content with attention to detail, ensuring high-quality production and adherence to the brand’s standards.

Segment Creation: Designed recurring segments that resonated with viewers, fostering a sense of anticipation and loyalty.

Engagement & Growth: Leveraged research to identify trending topics and hashtags, adapting the content to optimize visibility and engagement.

Increased the brand’s TikTok followers and engagement rates significantly, establishing the company as a thought leader in the customer support and success space.

Fostered community engagement by creating relatable and informative content that resonated with viewers, driving conversations and shares.

Strengthened the company’s brand presence on TikTok, contributing to their broader marketing goals.

This project demonstrates my ability to manage every aspect of a social media channel, from strategy to execution, while creating content that aligns with brand values and drives results.