Tonzalez is an Instagram account dedicated to sharing engaging and educational content about history. To establish a cohesive and professional brand presence, I created key visual elements, including the logo, video intro and outro templates, and the overall design structure for the account. Using Canva and CapCut, I brought the vision for this history-focused platform to life.

Develop a visually cohesive identity for a new account centered on historical content.

Create a professional, engaging video intro and outro to maintain consistency across posts.

Design a recognizable logo and aesthetic that aligns with the educational and historical theme.

Logo Design: I crafted a unique logo using Canva, balancing historical elements with a clean, modern style. The logo serves as a central piece of the account's branding, ensuring immediate recognition.

Video Intro and Outro Creation: Using CapCut, I designed and edited dynamic intro and outro sequences for all video posts. These clips provide consistency and a polished look, capturing viewers’ attention at the start and reinforcing the brand identity at the end.

Account Structure and Aesthetic: I created a design structure for the feed, organizing posts to maintain a clean and professional appearance. Canva templates were used to ensure all posts adhere to the brand's visual identity, including consistent fonts, colors, and layouts.

Professional Branding: The cohesive logo, video templates, and structured design gave Tonzalez a polished, professional image that resonates with its audience.

Consistency Across Content: The intro and outro videos provide a seamless viewing experience and reinforce brand recognition.

Engaging Aesthetic: The visually appealing and well-organized feed captures the attention of viewers, encouraging higher engagement.

Through these efforts, Tonzalez now stands out as a visually compelling and educational platform, effectively connecting history enthusiasts with high-quality content.