Stop Loss Awareness Series for ZebPay Futures
Gokul Tajpara
Futures Risk Education Campaign – Stop Loss Awareness Series
This educational campaign was designed to improve futures trading awareness by explaining the concept of Stop Loss in a simplified, visual format. The objective was to promote responsible trading behavior and increase feature adoption within the ZebPay Futures ecosystem.
Business Objective
Increase Stop Loss feature adoption
Reduce user losses due to volatility
Improve trader discipline
Strengthen trust in futures trading tools
Position ZebPay as a responsible trading platform
Creative Strategy
Used modular card layout to simplify complex financial concepts
Applied strong contrast typography for clarity
Included real trading examples (long & short positions)
Designed step-by-step breakdown for educational flow
Maintained trust through brand consistency and disclaimer placement
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Posted Feb 22, 2026
Created a visual campaign to boost Stop Loss feature adoption for ZebPay.
