10-Day Trading Streak Campaign
Gokul Tajpara
10-Day Trading Streak Campaign – Multi-Channel Performance Push
The Streak Challenge campaign was designed to increase daily trading activity by encouraging users to trade consistently for 10 consecutive days. The incentive-based model aimed to boost engagement, retention, and trading volume during a defined promotional period.
Social Creative
Problem Statement
Users trade inconsistently
Drop-off after first trade
Need short-term engagement boost
Increase daily active traders
Campaign Objective
Increase daily trading frequency
Improve user retention during campaign period
Drive minimum ₹1,000 daily trade participation
Boost short-term trading volume
Target Audience
Active traders
Semi-active users
Users who traded recently but not daily
Emailer Creative
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Posted Feb 22, 2026
Managed a 10-day trading campaign to boost user engagement and trade volume.
