Comprehensive Financial Model for a Startup

Financial Planning or Financial Modelling or Business Planning 101!

What does it include?

Revenue and Expense projection for specific number of years

Customers/users estimation.

Decision making whether to own fixed asset or rent it out.

Started with understanding target market and SOM. Projected users for 5 years by underlying marketing expenses. After projecting users, projected expenses based on the number of potential users. Analyzing between owning of an asset or renting it out. Pricing of a product is determined based on the unit economics prepared.

Based on all these, projected Statement of Profit & Loss, Statement of Financial Position and Statement of Cash Flow.