Club Petit | Branding, Packaging & Social Media

Club Petit is a store specializing in Montessori toys and clothing for babies and children in Buenos Aires, Argentina.

After defining the brand strategy and creative direction, I designed a logo that takes the form of several classic Montessori toys: the curved board, the Pikler arch, and the wooden rainbow. The brand's icon is a little house that references the club, as it is an iconic symbol of childhood and play.

I combined a modern, sans-serif typography to convey closeness, with a serif font to add elegance, and a soft color palette derived from nature. The brand illustrations are concrete and linear, referencing the way children draw.