Armorblox is a venture-backed cybersecurity startup focused on securing the human layer through advanced AI and ML driven threat detection. As the company prepared for increased visibility and scaled product adoption, they needed a refreshed web experience that communicated their value clearly, showcased product capabilities, and aligned with their evolving brand identity.

As the Lead Web Designer, I was responsible for translating Armorblox’s brand into a cohesive, scalable digital system. My work spanned design systems development, component creation, UI documentation, and full website design execution in Figma. Below you'll find design samples ranging from B2B-optimized website design, design tokens, and design systems.

B2B Web Design Focused on User Acquisition, Engagement, & Conversion

Scalable Design Systems & Frameworks

I began by creating a unified design system in Figma that would serve as the foundation for all website components. This included establishing grids, spacing rules, color applications, typography scales, and reusable patterns aligned to the brand style guide. I documented every UI element and interaction, ensuring internal teams could scale the system consistently across future pages and features.

A core part of the redesign involved developing a flexible product feature card system. I designed a modular card layout that supports icons, headlines, descriptions, and CTAs while maintaining visual hierarchy and clarity. These cards were designed to adapt across pages and screen sizes, giving the brand a consistent way to present complex product capabilities in a simple, digestible format.

After establishing the system, I designed the full website experience in Figma. This included product pages, feature overviews, solutions content, resource sections, and conversion paths. I applied the brand’s visual language thoughtfully, balancing technical credibility with approachability to reflect Armorblox’s mission of securing the human layer. Each page was crafted with clarity, accessibility, and storytelling in mind.

Armorblox’s momentum ultimately led to its acquisition by Cisco, a milestone driven by the company’s strong product vision and clear market fit. The design work I contributed helped sharpen that vision by elevating the product’s website, strengthening trust through polished visual systems, and making complex security workflows feel intuitive. By creating clarity, my designs supported the narrative that Armorblox was not only innovative, but ready to scale which strengthen its position as an exciting and acquisition-worthy solution in the security space.