Xelio — Logo & Brand Identity
Dhaval Adesara
Logo Identity for DeFi and Web3 Startup
The visual system reflects core Web3 principles such as decentralization, network connectivity, and on-chain transparency.
The logomark is inspired by interconnected blockchain nodes and continuous value flow, while the deep purple color palette reinforces security, innovation, and financial reliability.
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Posted Apr 16, 2026
A DeFi startup needed a visual identity that communicated decentralization and trust without the typical crypto clichés. Built a system rooted in network connectivity and on-chain transparency.
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Timeline
Mar 25, 2026 - Apr 14, 2026
