Slater Hospitality Brand Launch

As the digital marketer for Slater Hospitality, I worked closely with the team to develop and execute innovative strategies that increased brand awareness and engagement.

When I first joined, I revamped their website to showcase the unique character of each concept through compelling copy and visuals. I also instituted tracking and analytics to gain data-driven insights on site traffic and conversions.

To grow their social media presence, I established distinct positioning and content plans tailored to each property. Engaging social campaigns drove significant follower growth and engagement. Visually stunning lifestyle imagery and video content portrayed the Slater Hospitality experience.

I managed blogger and influencer outreach resulting in features and recommendations from key tastemakers. PR efforts secured the company profiles in top publications. Email marketing campaigns kept guests engaged while promoting menus, events and reservations.

Paid social and digital ads were optimized for performance. Optimized landing pages converted lookers into bookers. SEO initiatives improved organic search visibility and traffic to the sites.

Within the first year, website traffic tripled, social followers grew 5X, and campaign engagement rates exceeded industry benchmarks. Through data-informed digital strategies, I successfully increased brand reach and established Slater Hospitality as a premier hospitality group.