Redesigned Tech Lounge mobile app, exceeding expectations with innovative and scrappy design solutions. Accelerated design process, achieving short-term goals and validating hypotheses through user research.

Created and iterated on design concepts to align with user needs and business objectives. Leveraged user-centered design principles and data-driven insights for impactful product decisions.

Developed working prototypes for user research, facilitating valuable feedback and insights on design concepts. Utilized prototyping tools and techniques to effectively communicate and iterate on design solutions based on user feedback.

Led a rapid user research initiative to gather feedback on the product's hypotheses and validate design concepts. Result: Conducted nine (9) user interviews and usability tests within 2 weeks, obtaining actionable insights that informed strategic pivots.

Successfully guided the product pivot based on user validation results, leading to a more user-centred and market-aligned solution.

Saved significant development time by avoiding the creation of a non-usable product and instead invested resources into developing a valuable product that resonated with users.