Most off-the-shelf AI tools work fine until a process gets complicated.
A business rarely runs one clean step from trigger to outcome. It runs across a CRM, a database, email, Slack, and a spreadsheet someone still updates by hand, all at once, with different rules depending on the situation.
A generic chatbot plugin isn't built for that. The business needs custom logic, branching that adapts to different conditions, and orchestration that doesn't fall over the first time something unexpected happens.