eCampusOntario is launching a new platform that helps local businesses connect with education institutions to work together on research & development projects. Businesses benefit from being able to conduct affordable research for new products or projects, while students get a chance at professional work experience, and networking within their communities.I worked on this project in it's very early stages, conducting qualitative research and analysis across our 3 main user groups and also lead a pilot with the City of Toronto. I also developed materials key to the product's strategy such as personas, insights, sourcing potential business collaborators, service design maps, wireframes, and value propositions.