Oh Belly | Can Branding and Packaging

Posted Mar 27, 2026

Oh Belly is a playful, gut-friendly soda brand built with a strong focus on packaging as the hero. The goal was to create a system that feels fresh, fun, and shelf-ready without leaning into boring or clinical health cues. A clean warm-white base keeps the brand consistent, while bold fruit colors and mascots bring instant flavor recognition. The layout stays fixed across all variants, allowing the range to feel unified, scalable, and easy to spot both on shelves and on screen. This project explores how a mascot-led, color-driven packaging system can balance personality with clarity in a modern beverage brand.