From Static to Dynamic: A Bold Website Transformation

Delphyr is an AI-powered tech company building powerful tools to help businesses automate and optimize operations. Their previous website, while functional, lacked the brand impact, clarity, and storytelling needed to communicate their innovative nature. The layout was basic, typography inconsistent, and the overall experience didn’t reflect the cutting-edge solutions they offer.

The site felt static, with limited interactivity, unclear messaging, and an outdated visual identity that didn’t resonate with their target audience — startups, enterprise clients, and tech partners.

Before the redesign, several issues were holding the brand back:

Visual Identity Misalignment: The old site used generic fonts, basic colors, and lacked hierarchy, making it feel too templated for an innovative tech company.

Low Engagement: Visitors had little reason to explore — no motion, limited storytelling, and minimal interactivity.

Poor Structure: Navigation wasn’t intuitive, and key value props were buried or unclear.

Not Mobile-Optimized: The mobile version felt like an afterthought, with layout inconsistencies and hard-to-read sections.

No Emotional Hook: The site didn’t convey Delphyr’s mission, vibe, or edge.

The redesign wasn’t just a visual upgrade — it was a complete repositioning. We focused on:

Aligning the visual direction with the brand’s vision

Creating an immersive and interactive experience

Showcasing credibility and clarity in communication

Improving mobile responsiveness and performance

Making it easy for potential partners and clients to navigate, understand, and convert

The new Delphyr site was built entirely in Framer, allowing for rapid prototyping, clean animations, and a highly polished final result. Here’s what changed:

🔹 Modern, Cohesive Aesthetic

We introduced a refined visual language — clean typography, bold contrast, and a structured grid system. The color palette is minimalist with strategic use of accent colors for hierarchy and energy.

🔹 Hero With Impact

The homepage now opens with a powerful statement and dynamic visuals that immediately establish Delphyr’s tone — confident, modern, and AI-driven.

🔹 Smooth, Purposeful Animations

Micro-interactions and scroll-based animations give the site depth without overwhelming the user. Everything feels alive and thoughtful.

🔹 Clear Narrative

Each section flows like a story — from problem to solution, with clear CTAs guiding users toward taking action.

🔹 Trust Signals

Logos, testimonials, and key numbers are presented in a clean, digestible way to build trust quickly.

The mobile experience was redesigned from scratch — not just adapted. Content reflows gracefully, spacing is generous, and buttons are tap-friendly. The entire experience feels native on mobile, which is critical for today’s users.

Framer allowed for a fully responsive, performant site with lightning-fast transitions and a seamless editing experience for the client. No dev handoff. Just real-time collaboration and rapid iteration.

Delphyr now has a digital presence that reflects who they are — forward-thinking, sharp, and ready to lead. Engagement metrics improved, bounce rates dropped, and the team finally has a site they’re proud to share with investors, partners, and clients.