Facebook Ads Campaign for DioraSolutions Concepts by Alex OmareFacebook Ads Campaign for DioraSolutions Concepts by Alex Omare

Facebook Ads Campaign for DioraSolutions Concepts

Alex  Omare

Alex Omare

Facebook Ads Case Study: 600% Sales Increase for Premium Flooring Company

Client: DioraSolutions Concepts Industry: Premium Flooring & Construction Services Project Type: Facebook & Instagram Ads lead generation campaign Timeline: Intermittent campaigns 2021-2024, with breakthrough period of 3 weeks My Role: Facebook Ads Strategist & Campaign Manager

Company Background:

DioraSolutions Concepts is a premium flooring company in Nigeria specializing in:
Increte concrete flooring
3D epoxy floors
Interlocking stones
Luxury residential and commercial flooring solutions
They operate in a high-ticket, trust-based market where one contract can be worth hundreds of thousands of naira.

The Problem

When I stepped in, growth was inconsistent and constrained.

Here’s what we were dealing with:
1–2 contracts per month
Extremely tight marketing budget
Low digital presence and limited page engagement
Difficulty attracting qualified prospects for premium services
This wasn’t a “get more likes” problem. It was a get serious buyers consistently problem.
The objective was clear:

Generate qualified leads at a sustainable cost and convert them into high-value flooring contracts.

My Strategic Approach

Audience Targeting Strategy

I implemented a multi-layered targeting approach focused on the highest-converting audience segments:
Primary Target: Homeowners (identified as best-performing segment)
Property owners interested in home renovations
People actively searching for flooring solutions
Individuals interested in premium home improvement
Supporting Audiences:
Building contractors and engineers
Construction industry professionals
Home renovation enthusiasts

Advanced Retargeting Implementation

Custom Audiences: Created lookalike audiences based on existing page interactions and online brand engagement
Video Retargeting: Tracked video views and retargeted users who watched 50%+ of promotional content
Behavioral Targeting: Focused on users showing recent interest in building materials and renovation projects
High-Converting Ad Formats:
Before/After Showcases: Dramatic transformations highlighting the quality difference
Product-Specific Campaigns: Separate campaigns for Increte flooring and 3D epoxy flooring
Process Documentation: Video content showing craftsmanship and attention to detail

Messaging Framework

Key Message Pillars:

Excellence & Quality: Headlines emphasizing the brand’s dedication to exceptional results
Durability Focus: Highlighting long-lasting, premium flooring solutions
Delivery Excellence: Emphasizing reliable, professional service execution

Campaign Execution & Optimization

Lead Generation Funnel

Facebook/Instagram Ads → WhatsApp Direct Contact → Quote Consultation → Project Conversion
Streamlined path from ad engagement to direct communication
Immediate response capability through WhatsApp integration

Budget Optimization

Ultra-efficient spend: Less than ₦6,000 total ad investment
Strategic bid management: Focus on high-intent, low-cost conversions
Performance monitoring: Continuous optimization based on cost per messaging conversion

Results Achieved:

Lead Generation:

280+ Messaging Conversions
Cost per lead ranged from ₦82.67 – ₦326.09
Consistent lead flow across multiple campaigns
For a premium B2B-style service, that efficiency is strong.

Ad Investment:

₦63,956 total ad spend
Real numbers. Real tracking.

Revenue Impact:

15+ Contracts Closed
Each valued at ₦500,000+
Minimum estimated revenue: ₦7.5M+

ROI:

₦7,500,000 ÷ ₦63,956 ≈ 117:1 Return on Ad Spend

Breakthrough Window:

Within a focused 3-week period of optimized campaigns:
Lead volume surged
Contracts increased significantly
Revenue acceleration became visible immediately
This wasn’t luck.
It was:
Correct audience
Correct creative
Tight funnel
Ruthless optimization
1–2 contracts per month
Low digital presence
Inconsistent lead flow
After:
Predictable inbound inquiries
Premium positioning strengthened
Multi-contract pipeline established
Paid traffic moved from “experiment” to revenue engine.
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Posted Mar 20, 2026

Managed Facebook Ads for DioraSolutions, generating 15+ high-value contracts and 600% sales increase.