Luvvi is an online platform and smartphone app that connects parents with their premature or ill newborn baby. As a new brand, they needed help establishing their foundations in terms of brand strategy, logo design and branding. The result is an icon design symbolic of uniting two elements (parent and baby). The broader branding evokes a feeling of care, togetherness and connection, all values at the heart of Luvvi.

Once the logo design was complete, I produced a selection of brand materials that expanded on the new look and feel. These items included business card design, an app splash screen, an event lanyard, business stationery and creative treatment of photography.

The brand guidelines document I created for Luvvi compiles all the important information that anyone needs to know about implementing the Luvvi brand in the most effective and consistent way possible. It outlines the brand strategy and summaries key visual brand assets and elements and how to use them. This is perfect for sharing with external contractors as well as being a great internal resource for maintaining the brand.

Brand Strategy

Logo Design

Marketing Materials

Social Media Assets

Brand Guidelines