Bridging Cultures: Leading TPA's China Ready Campaign
Anton Selve
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Posted Nov 13, 2024
I helped launch TPA's China Ready campaign, preparing PNG's tourism sector with strategies, content, and workshops to attract Chinese visitors.
As the PR lead for TPA's China Ready campaign, I drive efforts to prepare Papua New Guinea's tourism sector for the growing Chinese market. My role includes crafting targeted communication strategies, engaging stakeholders, and building awareness around the unique needs and preferences of Chinese travelers. By developing culturally informed content and coordinating workshops, I help equip local operators with the knowledge and tools to offer a warm, seamless experience for Chinese tourists. This initiative not only enhances visitor satisfaction but also strengthens PNG’s global tourism appeal, positioning it as a vibrant and welcoming destination for the Chinese market.
The Papua New Guinea Tourism Promotion Authority (TPA) with other members from Papua New Guinea's tourism industry in China during this unique one of a kind experience.