Bridging Cultures: Leading TPA's China Ready Campaign

As the PR lead for TPA's China Ready campaign, I drive efforts to prepare Papua New Guinea's tourism sector for the growing Chinese market. My role includes crafting targeted communication strategies, engaging stakeholders, and building awareness around the unique needs and preferences of Chinese travelers. By developing culturally informed content and coordinating workshops, I help equip local operators with the knowledge and tools to offer a warm, seamless experience for Chinese tourists. This initiative not only enhances visitor satisfaction but also strengthens PNG’s global tourism appeal, positioning it as a vibrant and welcoming destination for the Chinese market.