Above are images I created to promote their podcast releases on their Twitter and LinkedIn accounts.
Below are a couple of links to short-form content I created for Twitter based on their upcoming / released podcast episodes. What was important was to understand or pick out significant learnings from the podcast and shorten it into a video form that would stand out to the audience and attract them back to the podcast itself.
Mike Volpi, VC at Index Ventures: https://twitter.com/CovariantAI/status/1432746282557349891?s=20&t=DMuDKzSBdHK-o-rL7MtDjg
Marc Segura, Managing Director of ABB https://twitter.com/CovariantAI/status/1415744254492676099?s=20&t=DMuDKzSBdHK-o-rL7MtDjg
This was one of my favorite social accounts to manage because I learned a lot from the people I worked with, in a new and emerging industry - which meant we could experiment to see what worked and what didn't for their target audience! It was a lot of fun, we did a lot of market research, and analyzed many of our past posts to see what would continue to work and what wouldn't.