A complex behavioral healthcare organization

A complex behavioral healthcare organization needed a way to produce high-volume marketing content — eBlasts, social posts, blog drafts — without sacrificing clinical accuracy or brand consistency. Manual processes were slow, and the risk of off-brand or non-compliant content was constant.

I designed and deployed an AI-powered content assistant that queries the organization's Notion knowledge base before every response. The system enforces brand voice, messaging guardrails, and compliance standards automatically — so the marketing team gets governed first drafts, not generic AI output.

The tool handles content generation, content review, and brand training. It's now being expanded to include SEO/AEO-driven content calendar automation. Results:

- 4–12 hours/month saved on content creation - Reduced risk of costly reprints and off-brand messaging - Marketing team trained and using the tool independently

My role: Discovery, system architecture, Notion database design, prompt engineering, integration, documentation, and team training.