Slurpee Timeline of 57 Years!

I designed the graphic element that showcases Slurpee's evolution and was also used as a IG carousel!

A restyled logo and cup—plus some very punched-up colors—are part of the famous drink's makeover. I was blessed to help with the social and PR digital content to announce this fun brand refresh! My favorite design is the timeline that's towards the end of the AD WEEK article.

The first batch of 7-Eleven’s flavored slush wormed its way into a plastic cup in 1966, meaning consumers have been drinking Slurpees for close to six decades.

But America is no longer the country it was in 1966.

And that’s one of the reasons why, today, 7-Eleven is taking the wraps off a rebranded Slurpee.

Whimsical as the Slurpee makeover may be, it’s also a serious investment in the long-term viability of the 7-Eleven brand.

“About two thirds of the trips to our stores are driven by a beverage. Customers come to our stores looking for something to drink,” Jarratt said. Since 1980, a popular choice has been the Big Gulp, which some credit for helping to start America’s love for supersized portions.

But the Slurpee will always be 7-Eleven’s personality beverage. It’s made cameos in movies ranging from Pretty Woman to Dumb and Dumber. The drink’s appearances in Netflix’s Stranger Things are too numerous to mention. There’s also the music video for “Gucci Gang,” where Lil Pump steps out of his Lamborghini Gallardo with a Slurpee in hand. Even the universally dreaded “brain freeze” is a colloquialism that 7-Eleven copyrighted (at least in reference to beverages) back in 1991.

As Jarratt put it, “Slurpee has really become embedded in American culture.”