LaPadua Transportes is a company committed to providing high-quality and reliable cargo transportation services. When I was tasked with creating their new visual identity, I knew that it was important to convey the company’s values in a clear and compelling manner. The result is a strong and memorable brand that sets LaPadua apart in the transportation market.
The transportation market is experiencing a period of growth and innovation as companies strive to improve their products and services for long-term sustainability. In this dynamic environment, personalization and flexibility are essential for meeting the needs of customers and building lasting relationships.
At LaPadua Transportes, we understand the importance of adapting to the changing market and providing customized solutions for our clients. Our commitment to innovation and flexibility sets us apart from the competition and ensures that we can meet the evolving needs of our customers. With LaPadua, you can be confident that your cargo will be transported safely, efficiently, and with the highest level of service.
A Marca
One of the key considerations for this project was the company’s focus on transporting recyclable waste. This service promotes the 3R initiatives (Reduce, Reuse, Recycle) for a sustainable society focused on recycling. By separating recyclable materials such as paper, plastic bottles, used clothing, and plastic waste from regular trash, LaPadua is helping to create a recycling-oriented society and providing raw materials for future production.
Visual Identity
The color palette selected for the brand consists of shades that convey sustainability, trust, and innovation. The green represents the connection with nature and the company's commitment to sustainable practices. The darker shade conveys solidity and security. Meanwhile, the yellow adds energy and optimism, while the light gray provides balance and neutrality.
