Doron Supply Framer Ecom Site

About the Client: 👥

Doron Supply is a premium digital tools shop built for working designers. They sell the textures, effects, brushes, and assets designers actually reach for. The kind of pieces that show up in real client work, not on the surface of a Pinterest board. Founded by Doron Yablonka and trusted by creatives across the industry, the brand has spent years building a quiet but loyal audience of designers who care as much about craft as the brands they're building.

But after years on a custom-coded setup, Doron and his team had hit a wall. They had creative ideas they couldn't ship without going through a developer first. Every collection drop, every product line, every visual update required dev work, killing the kind of momentum a design-led brand needs to maintain. They came to us with a clear ask: rebuild the entire site in Framer, give the team full ownership of the front end, and make sure the new experience felt as considered and creative as the assets they're selling.

The challenge made the brief impossibly specific. The site couldn't just look good. It had to feel like an extension of the product Doron sells. Designers, more than any other buyer, can spot the difference between a site that tries and a site that delivers.

What we used to complete this job: 🛠️

Framer for a fully custom, performance-optimized build with complete control over typography, motion, and every detail a visiting designer would notice

Unicorn Studio for layered WebGL effects throughout the site, bringing ambient motion and texture that mirrors the kind of work Doron sells

A custom collection filter system that lets the team categorize and surface new product lines instantly, without engineering support

A self-managed CMS so Doron and his team can drop new collections, products, and visuals on their own schedule

Klaviyo integrated for email flows, turning every product release into a triggered marketing moment without manual setup

A chatbot built into the experience for customer support and product discovery, reducing friction for first-time buyers

Editorial typography and a layout system that treats product pages like gallery pieces, not generic e-commerce templates

Smooth page transitions, considered hover states, and craft-level micro-interactions throughout, the kind of detail work that designers immediately recognize and respect

A rebuild of the navigation and discovery flows, so visitors find collections quickly and the brand stays at the center of the experience

The results: 🏆

This project delivered a confident, craft-led digital storefront that:

Frees the Doron team from developer dependency, giving them full control over collections, products, and visual updates through the CMS

Translates a years-old brand into a modern, design-forward web experience without losing the trust the brand had already built with its audience

Uses WebGL effects and ambient motion to communicate the quality of the product before a visitor reads a single product description

Pairs Klaviyo flows and a customer support chatbot with a design-led front end, so the brand performs commercially without sacrificing craft

Makes new product launches faster and more frequent, with the team shipping new collections on their own ever since launch

Stands out in a category dominated by generic e-commerce templates and lookalike competitors, giving Doron Supply a visual identity worth coming back to

This was exactly the kind of project we love at WenLaunch. Design-led, craft-heavy, and built for a team whose audience can spot the difference instantly. The result is a site that finally matches the caliber of the work Doron has been shipping for years, and gives his team the freedom to keep moving without slowing down.

Let's work together 🚀 Looking for a premium Framer partner? I work with serious founders, funds, and creative-led brands to build conversion-focused sites that scale and set you up for long-term growth.

Book a call now!