Empire Rugby Academy needed a site that works on two audiences at once. Players want to feel the intensity of the place. Parents want to know exactly what the programme is, when it runs, and how to sign up. The brief was the energy of a match day with the structure of a training programme.
Energy in the visuals, trust in the structure
Action photography, strong angles and a confident athletic palette carry the energy. Underneath, the programme pages and the registration flow are deliberately plain — a parent should never have to hunt for a date or a form.
Home
Down the homepage
Programmes
Programme detail
A season's worth of content
News and events run on the CMS, so the site keeps moving through the season rather than going stale a month after launch.
A digital front door with the energy of a match day and the structure of a training programme — action photography for players, clear enrolment for parents.