GlideSUP | Shopify Plus | Conversion Rate Optmization | Redesign

The Glide SUP website was reimagined to create a smooth, conversion-focused browsing experience that captured the spirit of the brand — blending stunning outdoor visuals with strategic CRO (Conversion Rate Optimisation) techniques to turn curious paddleboarders into customers.

Who Was Involved: I was brought on board as the marketing and CRO specialist to revamp key product and category pages. My goal was to align Glide SUP’s premium, adventure-driven brand image with high-performance eCommerce design, ensuring every click moved users closer to checkout.

What Was Created: I developed optimised layouts for the homepage, inflatable paddleboard collection, and accessories store, as well as refining the product detail pages (PDPs). Each page was crafted to highlight quality, build trust, and make purchasing intuitive.

Benefit-Driven Product Highlights – Short, scannable copy that clearly showcased durability, performance, and eco-friendly features.

Impactful Hero Sections – High-quality lifestyle photography paired with bold, benefit-led headlines to connect emotionally with outdoor enthusiasts.

Social Proof Integration – Prominent placement of customer reviews, testimonials, and awards to validate product quality.

Conversion-Focused CTAs – Action-oriented “Shop Now” and “Add to Cart” buttons placed where user intent was highest.

Product Bundling – Promoted board + accessory packages to increase average order value while making purchases simpler.

Mobile-First Design – Ensured all pages were responsive, delivering a seamless experience on mobile and tablet for on-the-go shoppers.

Results: The refreshed design not only reflected Glide SUP’s adventurous brand tone but also delivered measurable uplift in engagement and conversions, helping the brand paddle ahead of the competition.

Timeline: The optimisation process spanned 5 weeks, from research and wireframing to final design implementation.