Liberty Personal Injury Law Firm: Webflow, SEO, Technical Launch

Liberty Personal Injury Law Firm needed a clear, founder-led website that could explain its services, support local search across South Florida, and present a more cohesive digital presence.

The engagement ran in two phases. I first restructured and refined the existing Webflow site, then completed the final page rollout, brand-system refinements, technical SEO implementation, accessibility-minded review, and launch-ready QA for the live firm website.

The firm came to the project with an existing logo icon and early visual direction. Rather than redesigning the identity, I refined the logo system by updating the wordmark typography to Cinzel, adjusting its sizing and layout, and creating a more flexible lockup for consistent web and print use.

I also refined the brand palette into a focused gold, black, and gray system. I developed early visual and layout concepts in Figma, used Relume to explore page structure and design-system direction, and carried the approved refinements into Webflow.

I restructured and expanded the existing Webflow site using Client-First standards, creating a clearer class system, more consistent section hierarchy, and an organization designed for future updates.

The build included shared navigation and footer components, reusable CTA sections, a credentials logo bar with light and dark variants, and a case-review modal connected to key calls to action. I refined responsive layouts across desktop, tablet, and mobile, then completed QA across navigation paths, buttons, links, forms, and page behavior.

I built the Practice Areas hub and dedicated pages for Car Accidents, Dog Bite Claims, and Nursing Home Abuse. I also added Truck Accidents, Medical Malpractice, Negligent Security, and Uber/Lyft Crashes as visible services without separate dedicated pages.

I built the Areas We Serve hub and county-level service pages for Broward, Miami-Dade, and Palm Beach, including relevant cities within each page.

I finalized and connected the Home, About the Firm, About Edon, Personal Injury, Slip and Fall, Privacy Policy, Disclaimer, Contact, and Terms of Use pages. I also added appropriate final visual assets.

I developed keyword direction through Ahrefs research and translated it into a page-level strategy across copy, headings, SEO metadata, internal links, image alt text, and calls to action.

I updated the firm name across website references, metadata, legal pages, footer content, and structured data. I reviewed and corrected existing AI-generated schema markup to resolve validation errors, then implemented legal-service, attorney, FAQ, breadcrumb, and service-area structured data.

Technical SEO work included clean URLs, redirects from prior city-page URLs to county-page URLs where appropriate, canonical and indexation settings, XML sitemap and robots.txt review, and internal linking across core pages, practice areas, county pages, and FAQs.

I optimized image assets in Webflow, hosted the homepage video through Bunny.net, and connected the GoDaddy domain to Webflow.

I used a human-directed Webflow MCP + Claude workflow to accelerate implementation of restrained, law-firm-appropriate interactions while retaining manual design direction, review, and responsive QA throughout. This included subtle section reveals, navigation and button feedback, and a responsive logo transition from full wordmark to icon on scroll.

Final QA covered responsive layouts, browser testing, navigation, links, and form behavior. Accessibility-minded implementation included semantic page structure, heading hierarchy, image alt text, responsive review, modal behavior, and ARIA testing. This was an implementation-level accessibility review, not a formal compliance audit or certification.

The finished website gives Liberty Personal Injury Law Firm a more cohesive visual system, clearer pathways into practice areas and South Florida service locations, and a scalable Webflow foundation for continued content and search growth.

The planned Blog/Resources CMS foundation is not included here because it has not yet been built or published.

Live site: https://www.libertyinjurylaw.com/