Let’s face it, right now might be the perfect time for you to start your own business, and what better way to do it than by helping brands and small business owners manage their social media through your own agency.

Maybe a couple of years ago it wasn’t important or as big as it is now, but as we slowly get back to “normal”, the use of social media for all purposes (of course, business included) remains and is getting bigger than ever.

Brands and other companies don’t necessarily have the time or knowledge to know the right way to engage with their customers. So this is where you come into the picture.

Social media management basically covers the process of managing someone’s online presence on social media by strategically analyzing audiences, creating and scheduling content for their profiles, monitoring performance, arranging collaborations with social media influencers, etc. in order to create opportunities to grow your number of followers and make money by using marketing strategies.

As we mentioned before, right now many companies prefer to outsource their social media management to freelancers or other companies to ensure they are targeting the right audience and getting the most out of their platforms. Some of the benefits of having a social media management company are:

You don’t need to invest a lot of money; normally for any business, there needs to be a large first investment to start operating as a company, however, to run a social media management agency you save all the money that you could be wasting in an office space, on employee’s salaries, etc. All you need is a computer and social media management software.

You can work from anywhere you want; since most of the work you have to do can be done on your computer, you can work from home and save money for other expenses.

Social media managers are in high demand; the importance of the work on social media is well known, and the demand for someone who can manage everything a brand or business needs is only growing and is expected to continue that way, so this gives you a great opportunity to stay in business for the next few years without worrying about not finding a job.

Like everything, there are several ways in which you can start your business. Some of the steps you can follow are:

Get the knowledge. Of course it is impossible to know everything, especially on social media where things are changing constantly and there is always something new to learn, but it’s very important to know the skills. Read and watch videos, you need to know the platforms you’re working on.

Research and choose a niche for your agency. You must be careful when choosing a niche, although sometimes the niche comes to you as an opportunity and then you develop knowledge, it is always good to plan ahead and focus on finding your first clients.

Define your target audience and the service you want to offer. This comes in hand with finding your niche; remember that your job is to help your customers and their needs, so you should think of ways you can help them, for example saving time, amplifying their social media efforts, managing their social media platforms, helping them increase their audience, etc.

Get some experience. You can start by offering your services for free to small or local businesses, this way you’ll be getting experience, build your portfolio, make connections, and this will eventually lead to more business and referrals.

Network. Now that you have some experience and know what you’re doing, let everyone know, with proof of your success you will have the credibility to get clients easily; reach out to brands, companies, fellow managers, and of course use your own services by managing our own social media.

Keep improving. Once you start getting clients and your business starts to grow, it is very important to remember that you should never stop learning, improving, and growing. Use the connections you have to make new ones, learn more about the business, gain experience in other niches and build trusting relationships with your customers.

Develop content strategy. You need to have very clear intentions and be creative when creating content to drive traffic to your client’s website. Now that you have the best strategy, present it to your client with a plan they can use to guide their initiatives.

Create content. Just as you want to build trust with your customers, it’s important to create content that is engaging, interesting and that brings value to them.

Find influencers and customers. Find influencers in your client’s niche, present them to your client and help them engage; when you have the opportunity, try to collaborate with them and grow your customer’s reach organically.

Track and measure success. Now that you’ve done the work, it’s time to measure how effective your strategies have been; when you’ve collected the data, find areas for improvement and send your customers recommendations for success.

While it may seem a bit challenging, starting a social media management business can be a great opportunity and now is the time to get started. The tools are there for you to take them, and the biggest investment you’ll be making is your time