Athletix is a sportwear brand made for professionals to allow them to focus only on performance. The brand convays action and effort.

Athletix is ​​a sportswear brand designed for modern athletes and passionate sports enthusiasts. Our brand embodies the spirit of performance, determination and victory. We believe the right equipment can turn a simple workout into an inspiring and rewarding experience.

The logo is a pictogramme of the first letter "A" that is shaped to point to the top signifying ascencion and sharpeness. Just like peak performing athletes

It included all variations of the logo.

About the color palette and the typography, i aimed at creating a high contrast between an accent color, the torch red, for action/energy and complementary ones, black and white. And for the typography we selected ERAS ITC, for the boldness and we put it in italic to give it some dynamism.

Let's get an overview of the brand in action.