Learning from COVID-19, the world

Learning from COVID-19, the world needs to prepare for respiratory pathogens that pose imminent threat to global public health. Thus I was tasked with branding a WHO department that would build global convergence post COVID-19, on pandemic preparedness planning. The brand identifier concept uses brackets ( ) and an upside down ⅄, to represent the guidance and explanation on what countries can or should do themselves in regards to planning for respiratory pathogen pandemic preparedness. This symbol echos human lungs and when animated the brackets expand and compress emphasising healthy breathing.