Liam Harrington, a video editor and animator, wanted a genuine, sharp, and lively brand that would exist on his YouTube channel, Vimeo, and website, and ultimately complement his portfolio of work. Designing a brand that felt sturdy and welcoming was important to Liam. And being someone who is jovial about a lot of things but serious about his reputation, he also wanted to balance a fairly lighthearted tone with one that strongly hints at emotional depth.

Brand Strategy

Brand Identity