Eliya approached me to develop her personal brand. She requested a versatile design that could transition from an online format, such as social media, to stationery for her handwritten letters. In the discovery phase, Eliya emphasized and shared her love of fashion, which ultimately became the core of her brand. A polished logo, vibrant colors, sophisticated typography, and custom illustrations based on Eliya’s favorite outfits collectively make up her chic and energetic brand.

Brand Strategy

Brand Identity

Custom Illustrations

Business Cards