Kynd: Organic Branding for Deodorant

The Mission

Kynd is committed to offering a natural deodorant solution that combines effective odor protection with non-toxic, plant-based ingredients. The mission was to develop a visual identity that reflects the brand’s commitment to organic and bold aesthetics, while ensuring the product stands out on shelves.

The Outcome

The branding for Kynd resulted in a distinctive visual identity characterized by bold, funky organic elements and earthy colors with dynamic gradients. The design effectively balances simplicity with vibrant colors and elements, ensuring that Kynd’s packaging and social content capture attention and communicate the brand's natural ethos.

The Impact

The new visual identity has successfully positioned Kynd as a standout brand in the natural deodorant market. The bold and organic design elements enhance the product's shelf presence and appeal, while the cohesive branding across packaging, print, and social content has strengthened Kynd’s market presence and customer recognition.

Services/Skills

- Visual Identity Design

- Packaging Design

- Print Design

- Social Content Design

- Adobe Illustrator

- Adobe Photoshop

- Canva

Poster design

Tote bag design

Socials

Web design