QStory: Turning Dry Topics Into Marketing Wins

Overview QStory is a leading SaaS provider for the contact centre industry. Their powerful AI platform manages contact centre resources based on real-time customer demand and staff availability. This empowers agents to have proactive control over their work schedules while still delivering the best possible customer service experience. Website refresh and blog content I've collaborated with QStory's marketing team on a series of projects, including revising their website copy – which involved producing fresh, user-centric content for their Homepage, About, and Solutions pages. I also produce blog content for QStory, such as their Carbon Neutral company announcement and EcoVadis achievement.

Marketing One of the projects I've completed for QStory that I'm most proud of is their 'Agent Flex' campaign. Ahead of the launch of their new product, Agent Flex, the team were looking to create a fun campaign that would appeal to both contact centre agents and planning teams. I collaborated with the QStory team in person, acting as an extension of their marketing team. Together, we came up with three key themes for the campaign: Work/Life Balance, Flexibility, and Colloquialisms such as "Flexing is the new Friday". From there, I came up with catchy straplines, supporting copy, and press release content. Following the campaign launch, the QStory team said it's been one of their strongest campaigns, and has set an excellent framework for future campaigns.