Capsule: Carving Out a Niche for a Disruptive Insurance Broker

Overview Capsule is a specialist insurance broker that partners with fast-growth businesses to help them secure insurance that supports their growth plans. Content I collaborate with Capsule's marketing team to create content tailored to their audience. This includes writing case studies, articles, company communications, announcements, award entries, and social media content.

On the Rise series When Capsule were looking for evergreen content to connect with startup founders and venture capitalists, I came up with 'On the Rise' – a monthly round-up highlighting start-ups attracting attention and securing funding. This series has been highly successful, leading to industry-specific round-ups and hero pieces, such as Capsule's inaugural 'Top Tech 50 Round-Up' – an overview of businesses advancing the tech space. In addition, I've created related pieces such as 'The VCs Backing the UK's Top Start-Ups.' Not only do these pieces boost Capsule's engagement on their own platforms, they are also shared by the featured businesses and individuals – amplifying engagement even further. Impact Report One of the pieces I've produced for Capsule that I'm most proud of is their first ever Impact Report. I developed the overall structure for the report, making sure the content showcased Capsule's values and ESG efforts while staying true to their brand guidelines. I also contributed to design, working closely with the team to ensure a visually appealing layout that complemented the narrative of the report.

Capsule Runs Joint Case Study With Aviva to Identify the Connection Between B-Corps and Lower Risk