Designing a Scalable Website & Design System for Studio Twenty23
Tolulope Adeyi
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Posted Jan 12, 2026
Website and design system for Studio Twenty23, focused on clear positioning, modular layouts, and a scalable foundation for future client work.
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Project title
Studio Twenty23 — Building the Digital Foundation for a Product Design Studio
Overview
Studio Twenty23 is a product design studio focused on helping early-stage teams turn complex ideas into clear, usable products.
This project involved designing and launching the studio’s website, alongside a flexible design system that could scale with future client work.
The goal was to create a strong first impression without relying on a large portfolio or client logos, using structure, clarity, and execution to communicate quality.
My role
I led the project end-to-end, covering:
Product positioning and messaging
UX structure and page hierarchy
Visual design and component system
Framer implementation and responsive behavior
The Challenge
As a new studio, the site needed to feel credible from day one while remaining intentionally simple.
The main challenge was balancing a premium feel with restraint, avoiding unnecessary visuals and instead letting layout, hierarchy, and copy do the work.
My Approach
I led the project end-to-end, focusing on:
Clear positioning and messaging
Strong content hierarchy and page structure
Modular sections designed for reuse
A lightweight design system to support future pages
Responsive behavior across desktop, tablet, and mobile
The design prioritized readability, spacing, and consistency over decorative elements.
Deliverables
Website UX and UI design
Modular component system
Responsive layouts
Framer implementation
Outcome
Launched a clean, conversion-focused studio website
Established a reusable system to support future client work
Created a flexible foundation for landing pages, case studies, and outreach
Hero Section
How We Approach Our Work
What We Do
Proof of Design Outcome