With a population exceeding 280 million, Indonesia represents a massive market for banking services. According to data from the Financial Services Authority of Indonesia (OJK), approximately 48% of the adult population—around 97.74 million people, as reported by the World Bank in 2021—remains unbanked, lacking access to traditional banking services. However, recent efforts by the Indonesian government and financial institutions, including digital initiatives and partnerships, aim to reduce this figure, targeting a financial inclusion rate of 90% by 2024. Despite these efforts, challenges like limited internet access in rural areas and low financial literacy still persist, making innovative digital solutions crucial.