I helped a footwear DTC
Mosharaf Hossain
I helped a footwear DTC brand cut CPC from $50 to $0.95
Result: Budget waste -70%, Sales +153%, 3.2X ROAS
The trick? We stopped targeting broad "shoes" and started targeting:
USA/EU buyers already importing from Bangladesh (Volza/Panjiva data)
Big city + in-market + competitor keywords
Google Shopping + PMax with feed optimization
Most shoe brands waste 60% budget on wrong keywords.
I'm testing same import data for B2B sourcing - US & EU buyers sourcing from BD factories.
Anyone else running Google Ads for footwear? What's your best performing campaign type right now - Shopping, PMax or Search?
#GoogleAds #Footwear #Shopify #DTC #Sourcing
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Posted Oct 14, 2026
I helped a footwear DTC brand cut CPC from $50 to $0.95 Result: Budget waste -70%, Sales +153%, 3.2X ROAS The trick? We stopped targeting broad "shoes" and s...
