This brand celebrates Eugene for all it is — a free-spirited city known for being a little dirty and rainy. We want students to see the Downpour posters and immediately feel like the essence of Eugene is being reflected back at them. Captivated by the bold colors and nature imagery, students will be reminded why they chose the University of Oregon in the first place. The Downpour brand captures what it means to be a duck and inspires students to celebrate the rain. Better yet, it inspires students to live life intensely and freely, just like dancing in a downpour.