If you’re a business owner looking for ways to grow your company, you’ve probably heard about the importance of creating content. That’s because businesses that blog get twice as many leads as businesses that don’t.

But what if I were to tell you that even if you’re already creating awesome content, there might be something missing? If you aren’t optimizing your posts or getting the leads you think you should, you could miss out on a large audience for your products and services. Hiring a good blog writer can bring you a higher ROI than traditional advertising.