iFriend: Next.js Migration & SEO Optimization

I was responsible for migrating key sections of the iFriend website from vanilla JavaScript to Next.js + Tailwind CSS, ensuring a modern, high-performance, and SEO-optimized experience. My work focused on recreating the homepage, search results and product pages, following best practices for SEO, conversion rate optimization (CRO), and performance.

iFriend is a platform that connects travelers with local guides for personalized experiences worldwide. The company provides a marketplace where users can book customized tours and activities with local experts, enhancing their travel experiences.

• Next.js Migration: Rebuilt the core pages using Next.js App Router, improving maintainability, SSR/SSG capabilities, and performance.

• Tailwind CSS Integration: Implemented a scalable, responsive, and highly optimized UI using utility-first styling.

• SEO Optimization: Enhanced metadata, structured data, and improved Core Web Vitals for better search engine rankings.

• Performance Boost: Achieved faster load times by optimizing images, code splitting, and implementing caching strategies.

• Conversion-Focused UX: Improved the search and product page layouts for a seamless user journey, increasing engagement and conversions.

This transformation resulted in a faster, more scalable, and SEO-friendly platform, ensuring a smooth experience for users across multiple languages and currencies.