How UX Simplified Complex Points Trading for Pump Markets

Halaska Studio partnered with Pump Markets to transform their pre-points trading platform into an intuitive crypto marketplace. Our expertise in crypto UX design helped simplify complex trading concepts, resulting in an accessible platform that appeals to both experienced traders and newcomers to the pre-IPO crypto market.

Pump Markets enables users to trade crypto coins before their initial public offerings through a points-based system. Our mission was to make this sophisticated trading mechanism more accessible while expanding platform functionality to include new features and gamification elements that capitalize on crypto market trends.

The core challenge was translating complex pre-points trading concepts into user-friendly interfaces without sacrificing functionality. We needed to create intuitive experiences for sophisticated trading mechanisms while ensuring the platform remained engaging and accessible to a broader audience.

Our web3 design expertise delivered:

Comprehensive UX audit and optimization

New marketplace interface design

Streamlined trading flows

Engaging mini-game feature

Improved information architecture

Enhanced user onboarding experience

Our user-centered crypto design approach achieved:

Simplified complex trading concepts

Created more intuitive user journeys

Increased platform accessibility

Enhanced revenue potential through better UX

Successfully integrated trending gaming elements

Established foundation for future feature expansion