For Sound Athletic, I sprinted into action to craft a logo and brand identity that truly captures the spirit of this vibrant running community. Using the sleek lines of a running track, I created a logo icon that’s both dynamic and minimalist, perfectly echoing the fluidity and focus of the sport. The design had to be as adaptable as their members—ready to look just as good on a pair of socks as it does on a banner. With a mission to unite people through their love for running, the brand now has a visual identity that’s as strong and connected as the community it represents.