Seller Dashboard Experience

Tia-Marie Vo

UX Designer
Product Designer
FigJam
Figma
Miro
View full case study here.

Design Brief

The project is to redesign the Amazon Seller Central portal to improve the user experience for arbitrage Amazon sellers. The current portal is cluttered and confusing, making it difficult for sellers to manage their inventory and optimize their sales.
This project is focused on experience for FBA (Fulfilled by Amazon) sellers.

Scope

E-commerce Dashboard
Alerts (feature)

Timeline

2 weeks

Projected impact

Increased new seller retention
Increased efficiency for store tasks
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